The outbreak of a deadly virus made the theatres shut down from the last four months. No one knows when the theatres will start functioning. Though OTT platforms existed from the past few years, during the lockdown the craze for digital content started to raise. The small and medium budget movies are preferring the direct OTT release analyzing the current situations.
It is already known that Tollywood producer Allu Aravind launched his own OTT platform Aha. Recently, Anil Sunkara also announced an OTT platform which will be launched soon. Now, this list is going to expand as a business tycoon is planning to start an OTT platform.
Megha Engineering & Infrastructure Limited popularly known as MEIL started investing in the film & media along with My Home Group. My Home Group holds some shares in Allu Aravind’s Aha but MEIL has not entered any OTT market. Now the son-in-law of Krishna Reddy, the M.D of MEIL. The groundwork was already started under the supervision of a senior actor Raja Ravindra. He already posted ads on the requirement of content writers and directors. Once they get everything done they’re ready to launch yet another Telugu OTT Platform soon.