Ilayathalapathy Vijay who is reigning the Tamil Industry with continuous Blockbusters is slowly expanding his market in neighboring states. His last 2 outings Sarkar and Bigil which were released in Telugu as Whistle had made extraordinary business in Telugu states with Whistle crossing 10cr share mark. Only a handful of Tamil heroes have this share in Telugu states.
Vijay movies business is gradually increasing in Telugu States, Adhirindhi Theatrical rights fetched around 5.5Crs, later Sarkar which is directed by Murugadoss Telugu theatrical rights are sold for 7.5Crs. His last film Whistle rights are brought by East Coast Productions for a whopping price of 9.75Crs.
Master directed by Lokesh Kanagaraj
Telugu states right are bought by the same distributor who made profits with Whistle closed the deal for 11cr with Andhra being 5.5cr and Ceeded 2.7cr. The breakeven mark is set at Vijay’s biggest earner Whistle which collected 10.5cr in Telugu states.