Many people in trade have an opinion that Sankranthi Season is meant for huge openings during the festival week and decent numbers after that as they consider it to be weak season coming off festival days.
Earlier, we had some examples of small films like Shatamanam Bhavati, Soggade Chinni Bayana which got limited theatres due to heavy competition but went on doing great numbers in their full run.
Sankranthi 2020 showed that 2 big films occupying 95% screens during festival days registering record 1st week numbers continue to set cash registers ringing even after 5 weeks.
Sarileru Neekevvaru and Ala Vaikuntapuramloo released on January 11th and 12th collected 35cr and 45cr respectively after 1st week which is unheard of earlier in TFI.
There were very few films which went on collecting more than 30cr after 1st week and all of them had no competetion. This is the first time in TFI that 2 films released in competetion have broken all kinds of records.
Extraordinary run of these 2 films might left SS Rajamouli thinking of releasing his magnum opus RRR for Sankranthi. This would be the first festival release in his entire career.